New LPGA Tour Commissioner Announced
Today, the LPGA Tour announced that Michael Whan, former president and chief executive officer of Mission-Itech Hockey, will begin serving as commissioner in January 2010.
This past July, former commissioner Carolyn Bivens stepped down from her position, after the LPGA Tour continuously lost numerous sponsors in recent times.
Marty Evans, a member of the LPGA board of directors, has been serving as acting commissioner ever since.
Whan, a former marketing executive in golf, working for both TaylorMade and Wilson in the past, will be primarily focused on rebuilding the LPGA Tour's relationships with sponsors during the beginning of 2010.
Evans is looking forward to Whan's future with the tour.
"The LPGA Tour is a resurging, resilient association, and Mike will be a leader around which the wonderful LPGA staff and all of our stakeholders will rally," said Evans. "I'm looking forward to working closely with him during the (upcoming) transition period as we celebrate the close of a tremendous season and look forward to the LPGA's 60th year in 2010."
Finally, Whan believes that he will be able to instill some of his greatest life passions through his new role with the LPGA Tour.
"It is rare to work for an organization that combines all the passions in your life, but with the LPGA, I feel I've been presented with the unique opportunity to do just that," said Whan. "First, this is an association surrounded by passionate, value-driven people. Secondly, I'm energized by brand building and the work involved in marketing and growing a sport. Thirdly, I simply love the game of golf - both the life lessons it teaches and the friendships it helps creates."
During the coming months, Whan will certainly have opportunities to live out his passions while helping the LPGA Tour continue to succeed well into the future.